The average American owns and uses four digital devices, according to the 2014 U.S. Digital Consumer Report from Nielsen. Just think about the devices you currently have – these could include a smartphone, tablet, laptop, wearable device or other connected item like a smart TV. These items have changed the way we do many things, including how we’re entertained.
In recent years, we’ve seen the rise of the second screen, where people not only watch television, but use one of their four mobile devices to connect with complementary apps and websites to enhance their viewing experience. One of the leaders in this arena is DIRECTV, which piloted one of the first second-screen apps available. Now, there are all kinds of second-screen apps available to accompany certain shows and overall network programming.
Second screen habits
So how exactly are people using their second screens to enhance their TV viewing experience? According to recent research, nearly 80 percent of viewers take part in the second screen experience, using a variety of different devices – 32 percent use a laptop, 26 percent use their smartphone and 20 percent use a tablet, according to CE.org.
Sometimes, these activities are less related to what people are watching. CE found that 65 percent of people use their second screen for multitasking and 58 percent pick up their smartphone, laptop or tablet to distract themselves during commercial breaks.
Tips for the best second-screen experience
However you choose to use your second screen, there are some tips you can use to give you the best experience possible: