Wireless Provider Doubles its Subscriber Base since its Acquisition by AT&T in 2014

Atlanta-based Cricket Wireless announced today it broke the 9 million subscriber mark. The company was acquired by AT&T in 2014 and re-launched as the new Cricket with 4.5 million subscribers. Since then, it has disrupted the industry as AT&T’s fighter brand by simplifying the customer shopping experience, infusing transparency in its plans and pricing, and giving customers the latest devices on a great network.

“Our ability to double the Cricket subscriber base in just four years after the acquisition is owed to a razor sharp focus on our customers - who we thank for coming along with us on this journey” said John Dwyer, president, AT&T Prepaid Portfolio. “At the beginning of this story, the prepaid industry was plagued with complexity. Customers deserved more, so our employees and authorized retailers dedicated themselves to finding innovative solutions that gained their trust and gave them the simple, smarter wireless experience.” 

In 2017, the Cricket and AT&T PREPAID (formerly GoPhone) brands were combined into one business group, known as the AT&T Prepaid Portfolio. Delivering a strong performance in 2017, AT&T's consumer prepaid portfolio was the fastest-growing prepaid provider and today serves 14.9 million subscribers, an increase of 1.1 million from a year ago. Also in 2017, Cricket was ranked #1 by Forrester® in their annual US Customer Experience Index study.

Dwyer added, “As we turn the corner on this historic milestone, our commitment to elevating the prepaid wireless customer experience is stronger than ever.”

About Cricket Wireless:
Cricket brings more value with a simple, smarter, friendly wireless experience on our reliable nationwide 4G LTE network that covers more than 99% of Americans*. Our easy-to-understand and affordable service plans include monthly taxes and don’t require an annual contract. And our top-brand phones at affordable prices give our customers something to smile about. 
Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. © 2018 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.
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*Based on overall coverage in U.S. licensed areas. Coverage not avail. everywhere.

You may have noticed our Cricket Wireless unlimited plans have new names! As of April 22, we’ve updated the names of our unlimited data plans to make it easier to understand the differences between our two unlimited data plan options.

Same plans, just with new names:

• Cricket Unlimited is now Cricket Unlimited Max*
  • $60/mo (save $5/mo more with Auto Pay discount)
  • Unlimited high-speed data access with speeds up to 4G LTE
  • Unlimited calls, texts and picture messages across the U.S.
  • Mexico & Canada calling, texting, and roaming included (min. 50% U.S. usage req’d).
• Cricket Unlimited 2 is now Cricket Unlimited2
  • $55/mo (save $5/mo more with Auto Pay discount)
  • Unlimited data access with data speeds up to 3Mbps
  • Video streaming at SD quality (about 480p)
  • Unlimited calls, texts and picture messages across the U.S.
  • Mexico & Canada calling, texting, and roaming included (min. 50% U.S. usage req’d).

*On Unlimited plans, after 22GB/line/mo. Cricket may slow data speeds when the network is congested.

The new LG Fortune™ 2, with premium features and stylish design, without the premium price tag, is available beginning today, April 13, at Cricket Wireless. New and existing customers can get it at select Cricket Wireless branded retail stores and online for just $99.99*.

Live life to the fullest with the LG Fortune 2, with its vibrant 5” HD display and up to 16 GB of internal memory (usable up to 9.83 GB). Take great looking photos and HD video with the 8 MP rear camera with LED flash. Taking selfies is easier than ever with the LG Fortune 2 Gesture Shot and Auto Shot.

The LG Fortune 2 also comes with:

• Smart Cleaning® -- Quickly clear out old, unneeded files and close unused apps to keep your phone running at the optimal level.
• Quick Video Editor -- Edit videos, add effects, or even add a soundtrack!
• Knock On® -- Access notifications quicker with a gentle tap of the screen to wake your phone or put it back to sleep.
• App Shortcuts – Conveniently access commonly used tasks by long-pressing apps directly on your home screen.

Pairing a full-featured smartphone with an affordable rate plan offers customers even more value, and the savings grow with multiple lines. Customers can get four smartphone lines with unlimited high-speed data access, talk and text for just $100/month.** (Data speed limited to max of 3 Mbps. Video streaming at SD quality.)

*Upgrades require $25 fee. Add'l terms, usage & restr's apply. All terms subject to change without notice. See https://www.cricketwireless.com/cell-phones/smartphones/lg-fortune2.html for details.

**4 lines for $100/mo.: After 22GB/line/mo., you may experience slower speeds than other Cricket customers during network congestion. Limited time offer. $55/mo. Unlimited 2 plan required on four lines. $30 discount on second line, $45 discount each on third & fourth lines, all on same account.  Not elig. for Auto Pay credit or Group Save discount. For existing customers who change plans, discount may not start until next billing cycle.  Unlimited 2 Data Restrictions: Data speeds limited to maximum of 3 Mbps. For content we can identify as video, streaming speed limited to max of 1.5 Mbps (Standard Definition quality, about 480p). After 22GB of data usage on a line in a plan cycle, Cricket may slow data speeds on that line during periods of network congestion. Details on network management policies at cricketwireless.com/mobilebroadband. General:Activ./upgrade (up to $25/line) & add’l one time (up to $3 customer assistance) fees & restr’s may apply; see cricketwireless.com/fees. Devices: Sold separately.  Limits:  9 devices.  All terms subj. to change w/o notice.  Svc subj. to Cricket Terms of Service (cricketwireless.com/terms). Svc good for 30 days. Coverage not avail. everywhere.

​Great news! 4 Lines of Unlimited 2 for $100/mo. is now an everyday rate plan offer at Cricket for new and existing customers! 

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With unlimited plans, no annual contracts, all-in prices, and a reliable network, you simply can't beat Cricket Wireless. Let us show you how much money you can save with Cricket!