Wireless Provider Doubles its Subscriber Base since its Acquisition by AT&T in 2014
Atlanta-based Cricket Wireless announced today it broke the 9 million subscriber mark. The company was acquired by AT&T in 2014 and re-launched as the new Cricket with 4.5 million subscribers. Since then, it has disrupted the industry as AT&T’s fighter brand by simplifying the customer shopping experience, infusing transparency in its plans and pricing, and giving customers the latest devices on a great network.
“Our ability to double the Cricket subscriber base in just four years after the acquisition is owed to a razor sharp focus on our customers - who we thank for coming along with us on this journey” said John Dwyer, president, AT&T Prepaid Portfolio. “At the beginning of this story, the prepaid industry was plagued with complexity. Customers deserved more, so our employees and authorized retailers dedicated themselves to finding innovative solutions that gained their trust and gave them the simple, smarter wireless experience.”
In 2017, the Cricket and AT&T PREPAID (formerly GoPhone) brands were combined into one business group, known as the AT&T Prepaid Portfolio. Delivering a strong performance in 2017, AT&T's consumer prepaid portfolio was the fastest-growing prepaid provider and today serves 14.9 million subscribers, an increase of 1.1 million from a year ago. Also in 2017, Cricket was ranked #1 by Forrester® in their annual US Customer Experience Index study.
Dwyer added, “As we turn the corner on this historic milestone, our commitment to elevating the prepaid wireless customer experience is stronger than ever.”
About Cricket Wireless:
Cricket brings more value with a simple, smarter, friendly wireless experience on our reliable nationwide 4G LTE network that covers more than 99% of Americans*. Our easy-to-understand and affordable service plans include monthly taxes and don’t require an annual contract. And our top-brand phones at affordable prices give our customers something to smile about.
Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. © 2018 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.
*Based on overall coverage in U.S. licensed areas. Coverage not avail. everywhere.